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Feedback: Numerical value of ‘don’t know’

The value of indifference, carbon-free sugar, scientists massacred in the nude, and more
Feedback: Numerical value of 'don't know'
(Image: Paul McDevitt)

Numerical value of ā€œdon’t knowā€

OUR item on impossible instructions in an online questionnaire for those who wanted to join the UK retail organisation The Cooperative (27 October) reminded John Gledhill of his struggles to answer the customer questionnaire on the photo-sharing website Photobucket.

One of the questions asked him to rank in order of preference ways of uploading images onto Photobucket, such as ā€œfrom my mobileā€, ā€œfrom my PCā€ or ā€œfrom Facebookā€. You could rank each from 1 to 7 or put in ā€œdon’t knowā€. John duly put a ā€œ1ā€ against ā€œfrom my PCā€, the only one he used, and put ā€œdon’t knowā€ for all the rest.

The questionnaire refused to let him do this. ā€œYou cannot use the same ranking for more than one item,ā€ it told him sternly.

John hadn’t realised ā€œdon’t knowā€ was a ranking. Where, he wondered does it fit into the continuum of ordinals? But he wanted to complete the questionnaire, so he left one ā€œdon’t knowā€ in and arbitrarily re-ranked all the remaining answers from 3 to 7. This, he says, made the questionnaire ā€œvery happyā€.

He did point out in the final ā€œAny other commentsā€ box that his answers to the question were meaningless, apart from the one ranked ā€œ1ā€ and the single remaining ā€œdon’t knowā€. He suggested that they might wish to redesign the question.

ā€œNo doubt they won’t,ā€ he says, ā€œand their analysts will dutifully feed my rankings into a spreadsheet and work out some meaningless average from it.ā€

We can only hope that Photobucket won’t be using statistics obtained in this way to determine its future strategies.

Domino sugar, according to the bag Alison Gibson picked up in Newtown, Pennsylvania, is ā€œcarbon-freeā€. So what’s left – water?

Naked but unashamed

THE headline on a recent press release raised Feedback’s eyebrows: ā€œNaked Scientists Axed by BBC East.ā€

Our eyebrows rose even further on reading this statement lower down the page: ā€œā€¦And Feedback’s postbag has been brimming over with messages of alarmā€¦ā€

It turns out the headline refers to the decision by the BBC’s eastern region to its award-winning science programme The Naked Scientists after 10 years on air.

The press release was put out by The Naked Scientists team (). It calls for support for the programme and notes that its campaign, initiated on its Facebook page, has already garnered a flood of messages of support- including those messages of ā€œalarmā€ sent not to us but to the BBC Radio 4 Feedback programme.

Apparently, BBC East’s bosses don’t think The Naked Scientists fulfils the BBC’s remit for local radio. Listeners campaigning to save the programme clearly disagree.

Fatter statisticians required

YOU may remember that there was an election in the US- how long ago it seems now! You may remember a statistician called Nate Silver, whose blog was taken up by and who accurately predicted the electoral college result in each state. You may remember howls of pre-emptive protest from those who wanted Mitt Romney to win. You may even remember Mitt Romney.

Among those howls of protest were complaints by, for example, conservative pundit Dean Chambers that and therefore must be wrong. So here’s a tip for statisticians: if you want to be taken seriously, eat more, cycle less and, if you’ve got one, lose the moustache – you know what they say about those. (We discard as an outlier the possibility- which we suspect would be equally unacceptable to Silver’s detractors- that statisticians may be female.)

You might even contemplate some research on the correlation between appearance and acceptance using, er, statistics.

Fruitloopery in the garden centre

AT THE Summerhill Garden Centre in Basildon, Essex, UK, a cactus caught the eye of Freddy Heppell. The name alone was enough to attract his attention: a card on a stick announced that it was a ā€œComputer Cactusā€.

Freddy turned the card over and discovered the promise: ā€œI protect you and your loved ones from radiation and full of oxygen your home.ā€

Beginning to suspect that the people marketing this cactus might be adherents of a strange philosophy (known to Feedback as ā€œfruitloopā€), Freddy read on. Under the heading ā€œPRODUCEā€, he found the words ā€œOxygen, Welfare, Lifeā€. Under ā€œREDUCEā€, he found ā€œNegative charges, radiation, magnetic wavesā€. The text was summed up by the slogan ā€œLife without radiationā€. All that from a cactus!

Despite his scepticism, Freddy bought one. ā€œIt doesn’t work,ā€ he reports.

Here and there too

FINALLY, Tim Hall’s Facebook timeline told him, ā€œTim Hall is at Aviemore and one other place.ā€

Tim says he has no idea where the other place is and he doesn’t want to check in case the uncertainty collapses and he suddenly finds himself there.