Economic growth can bring with it sedentary jobs and processed food China Photos/Getty
The march of obesity, diabetes, cancer and heart disease seems unstoppable. Conditions such as these, together branded non-communicable diseases or NCDs, cause and in rich and poor countries alike.
Appropriately alarmed, the World Health Organization has invested heavily in . Its efforts have traditionally focused on bioscience, pharmaceutical treatment and public health messages.
But let’s be clear – such efforts have not dented the worrying rise in these conditions. That’s why the WHO is shifting its…



