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Don’t feel sorry for apologising – it could be good for you

We are told that apologising too much undermines our authority and damages our self-esteem, but saying you’re sorry has some surprising upsides

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IN THE past week, I’ve caught myself apologising to a stranger who was staring at her phone and nearly bumped into me, to a passenger who had placed his bag on the only available seat on the bus, and to a waiter for serving me the wrong drink. In this, I am not alone. A third of British adults think they apologise excessively in everyday conversations and a . It is with good reason that academics from science, history and politics have the ““.

You might think there’s nothing wrong with just being polite, but the media tells us all this over-apologising is damaging our self-esteem, undermining us in the workplace, and could even be bad for our health. So as an ardent over-apologiser, should I do something about it? The answer is complex and depends on what the apology is for, but it’s starting to become clear that saying sorry can have surprising upsides.

Much of the recent discussion on over-apologising has focused on the idea that women are particularly prone to it. One survey on the problem found that 44 per cent of women thought that they tend to apologise too much, whereas just 5 per cent of them thought this was true of men. Men on the other hand tended to think that women and men both “got it about right”.

When of the University of Pittsburgh, Pennsylvania, began her post-graduate studies in psychology 11 years ago, she was confronted with similar ideas. “I kept coming across this stereotype. Big claims were being made with no real evidence: people were saying that men never apologise because they’re unwilling to admit fault and their egos get in the way, whereas women apologise for everything without even thinking about it. I felt there needed to be some science to back this up,” she says. So Schumann asked a group of Canadian students to keep a daily diary of any events that could have potentially deserved an apology, and whether they said sorry.

The , but that’s as far as the stereotype went. The reason women apologised more was because they committed more offences that they felt were deserving of an apology than men did. In fact, both genders were equally likely to apologise when they perceived an offence had been committed, it’s just that women apologised for things that men wouldn’t.

Schumann and her team call this the threshold hypothesis, which has been confirmed by other studies. “Men have a higher threshold for what might deserve an apology – or, to put it another way, women are more sensitive to what might require an apology,” she says. This makes me wonder if I might be over-sensitive when thinking about which actions require an apology.

But even if women are apologising for more things than men, is it as big a problem as we are being led to believe? For instance, last year saw the launch of an email plug-in aimed predominantly at women, called , which scans draft messages to highlight diffident or apologetic words and phrases. The idea is to intercept such language because it weakens your authority, lowers your self-esteem, and damages your image in the workplace.

These assumptions might stem less from research and more from our cognitive biases. For a start, it can often feel very hard to apologise, even if we know the relationship will benefit. Research has also shown that people make “forecasting” errors about the potentially negative effects of apologising. “It is possible that people wrongly expect less benefit and more costs from apologising,” says at Flinders University in South Australia, “so they fail to see or predict the positive psychological outcomes of apologies, and may be more preoccupied with the possible costs.”

Wenzel and his colleagues wanted to understand why people might refuse to show contrition despite the obvious benefits.

Unthinkingly apologetic

They found that when people refused to apologise for something they did that upset someone else, they reported feeling more powerful and felt that they’d stuck to their values more. As a result, they also .

“Our research shows what may be behind our refusals to apologise – a defensiveness of our ego, our desire to maintain our power and control, and our sense of having integrity and acting in a way that is consistent with our values,” says Wenzel.

But what surprised the team was the finding that when people did apologise, they got the same benefits – an increased sense of power and the feeling they were sticking to their values – compared with when no action was taken. This also makes sense, says Wenzel, because with apologies, offenders can express their commitment to the values they violated, and uphold the idea that they are good and moral people. They may also regain a sense of power and control, “because they are taking action to repair the wrong they have committed – or, a more sinister possibility, because they manage to manipulate their victims”, says Wenzel.

So apologising can bring the same psychological benefits as outright refusal to do so, but importantly for those of us who have a tendency to ruminate, deciding on either option is better for you than doing nothing at all.

It may have more wide-reaching health benefits too. Preliminary findings from Schumann’s lab suggest that apologising can make people feel less ashamed, which in turn motivates them to behave more healthily. “If people apologise, instead of ruminating or performing a self-distraction task, they feel a reduction in shame and that leads to greater intentions to engage in healthy behaviours such as eating healthily, exercising and sleeping enough,” she says.

Who says sorry and when?

There could even be material benefits to saying sorry; it can make you appear more approachable and trustworthy to strangers, according to work by at Harvard Business School.

In one study, three groups of participants were told to imagine they were waiting for a flight that had been delayed, and that a passenger from a different flight had approached them. They then watched a short video in which that passenger asks to borrow their mobile phone – in two videos, the passenger apologised before asking the favour, in the third, he did not. The passenger was by the groups who watched the videos with the apologies. In another experiment, Wood Brooks found that even apologising for the weather increased perceptions of trust. This is worth knowing if your phone runs out of battery and you find yourself at the mercy of a stranger.

Apologising, then, isn’t necessarily such a bad habit, at least when the apology is genuine. But what about when the apology isn’t even conscious, let alone sincere? While writing her book , anthropologist at the Social Issues Research Centre in Oxford, UK, decided to get “seriously bruised in the interests of science”. She wanted to find out whether people would apologise if she bumped into them – what she viewed as the epitome of an English propensity to over-apologise.

So she travelled the country, and later internationally, pretending to accidentally bump into people and counting how many apologised to her. Like Schumann, she didn’t find that gender made a difference. But nationality did: in England, about 80 per cent of her unwitting victims apologised to her, more than any other nationality – except for Japanese people, who were too adept at sidestepping attempted collisions for conclusions to be drawn.

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What Fox learned from the experience was not that English people apologise more than other nationalities – they just say “sorry” more. Or rather, a monosyllabic “sry”. “It was mechanical, an automatic ‘sorry’ that was usually barely audible,” she says. “It becomes meaningless.” This doesn’t fit the standard definition of an apology as an expression of remorse for what one has done, Fox says. “I’ve caught myself saying ‘sorry’ after bumping into a stationary shopping trolley in a supermarket – clearly you cannot say that these count as apologies.”

So although she found that the English blurted out an apologetic word more often than did people of other nationalities, that doesn’t mean she found the English more courteous: “People of other nationalities would say, ‘careful!’ or ‘watch out!’ and put an arm out to steady me or check I was OK before moving on. We aren’t any nicer or more polite than other countries – it’s just a different kind of politeness.”

This idea that apologies aren’t all created equal builds on findings from work done by , who studies linguistics at Umea University in Sweden. He spent some five years studying the British National Corpus, a databank of language collected in the 1990s. It is made up of about 10 million words transcribed from recordings made by 200 individuals walking around with tape recorders, as well as from TV and radio programmes and parliamentary debates.

Deutschmann analysed this material for apologetic forms, hoping to look at the impact of gender. He had to change his angle, however. “Women and men, if you look at it statistically, use more or less the same number of apologies in the material that I looked at,” he says. More significant was the social situation: , not just the recipient of the apology: “It was more of a show, perhaps not to the person they were apologising to, but to the audience present,” he says.

Deutschmann also found that the apologies that seem genuine on the surface aren’t always intended as such (see “Types of apology“). “Very often, apologies were used as a respectable vehicle for an attack, for example “excuse me” was used to contradict or belittle someone.

Boasts can also be dressed up as apologies, such as when a person said: “I’m sorry about the soup – normally I would cook a proper stock.”

Perhaps surprisingly, Deutschmann found that young people were more likely to issue a sincere apology than older people. “There was definitely a more genuine kind of politeness among younger people, contrary to a lot of claims that they are more rude. They swore a lot as well, but they did also make a lot of genuine apologies,” he says.

It is not yet clear whether the benefits of apologising apply to all types, or just genuine apologies. But if your aim in apologising is straightforward forgiveness, there is an approach you can be confident in taking.

31% of British adults think they apologise excessively

Source: YouGov

Last year, at Fisher College of Business at Ohio State University and his colleagues set out to discover the ingredients of a perfect apology by looking at how 755 people reacted to different apologies. They found that : an expression of regret, an explanation of what went wrong and an acknowledgment of responsibility, followed by a declaration of repentance, an offer of repair and a request for forgiveness.

The most crucial of these are to acknowledge responsibility and make an offer of repair, with the request for forgiveness seen as the most dispensable. It is simple really, says , a linguist at Southern Oregon University and author of Sorry About That. “It’s what your mother told you to do when you did something wrong: look the person in the eye, name what you did wrong, be sincere, and explain how you’re going to make some restitution.”

This has made me rethink my own behaviour. I’m no longer going to worry about saying sorry too much. But learning about the different types of apology has made me more conscious of the way I use them. From now on, I will reserve my heartfelt apologies for occasions when I have caused someone suffering and feel genuine remorse. And for when I want to borrow a stranger’s phone.

Types of apology

SUPERFLUOUS

Apologies made out of habit, rather than remorse. When we say “sorry” automatically, the receiver might as well be a shopping trolley.

AVOIDANT

When the transgression is something you’d rather not admit to, making the apology can be challenging, says , who studies conversation at Loughborough University, UK. As a result, apologisers avoid naming the offence, for example: “I’m sorry about what happened.”

UNDERMINING

The type of apology is chosen to give the impression that the transgression was not very significant. For instance, emailing “sorry” after committing a grave offence can underplay what took place. These can be frustrating to receive, as they leave you thinking the person has not understood their behaviour was bad.

POSITIVE FACE ATTACK

This is not an apology at all, but is in fact, “downright rude,” says , professor of linguistics at Umea University in Sweden. The “sorry” serves as a sarcastic preface to an insult, as in: “I’m sorry, but you are being an idiot!”

FAUXPOLOGY

Masters of the fauxpology are expert at shifting the blame for the offence onto the person they are pretending to apologise to. A common example is, “I’m sorry if anyone has been offended”. The conditional “if” implies that the apologiser hasn’t accepted an offence has taken place, never mind accepted responsibility for it.

IRONIC

The tone and context make it clear that the apology isn’t genuine. A classic example is: “I’m sorry if you disagree, but…”

PARASITIC

These apologies are slipped into other statements that are ostensibly about something else. For example: “I would like to explain our returns policy, but not before apologising for the inefficient way your complaint has been handled.”

This article appeared in print under the headline “The easiest word”

Topics: Language / Psychology