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Technology

Leap of faith: How Airbnb gets us to trust complete strangers

By Tiffany O'Callaghan

25 October 2017

Joe Gebbia

“Finding points of connection is absolutely crucial to building trust between strangers,” says Joe Gebbia

Airbnb

Nearly a decade after its founders hosted guests with a couple of air mattresses in their small San Francisco apartment, Airbnb has been used for more than 200 million stays worldwide, and the business is growing. At a time when trust is declining across society, how does the sharing economy persuade us to have faith in strangers? Airbnb co-founder Joe Gebbia told Âé¶¹´«Ã½ how the company overcomes our wariness.

How…

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