Monkeying around with adverts Acikalin et al, PLoS One
Sex sells. It’s rule one in the book of advertising. So when scientists set out to create an advertising campaign for monkeys, they didn’t stray far from the basics.
Social primates like monkeys value information about status in the group hierarchy, and about each others’ sexual receptivity. Indeed primates – both human and non-human – will forego rewards . But could this lascivious interest be harnessed in an ad campaign for monkeys?
To find out, at Stanford University in…
