SpaceX’s billionaire moon trip is all about building a luxury brand

Analysis and Space

SpaceX’s billionaire moon trip is all about building a luxury brand

18 September 2018

Elon Musk and Yusaku Maezawa — Elon Musk (L) wants to send Yusaku Maezawa (R) to the moon
Patrick T. Fallon/Bloomberg via Getty

The first private voyage of SpaceX’s planned BFR rocket will be the ultimate artist’s retreat. SpaceX CEO Elon Musk announced on 17 September that Yusaku Maezawa, the Japanese billionaire and art curator who founded Japan’s largest online clothing retailer, will be the first passenger on the enormous rocket, and he’s planning on making the voyage around the moon .

“I would like to invite six to eight artists from around the world to join me…

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SpaceX’s billionaire moon trip is all about building a luxury brand

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