Social media users can be exposed to highly targeted political adverts 搁补飞辫颈虫别濒.肠辞尘/厂丑耻迟迟别谤蝉迟辞肠鈥媖
Artificial intelligence could be used to present precisely targeted messages to voters at scale, boosting the power of online political campaigns.
Microtargeting 鈥 the use of online data to tailor messaging to individuals 鈥 has been used to powerful effect in past elections and became the focus of a 2018 scandal when journalists exposed the work of political consultancy firm Cambridge Analytica in the US and other countries.
鈥淲hen people are microtargeted based on their personality…
