23andMe’s genetic testing kit involves people sending off a saliva sample Kristoffer Tripplaar / Alamy
Until recently, the US firm 23andMe seemed to symbolise the promise of a new, futuristic kind of medicine, precision-guided for individuals by their genetic data.
But earlier this year, it emerged that the company is in dire financial straits, . Does this mean the promise of genetically based medicine has been overhyped or are other factors at play?
23andMe – named after the 23 pairs of chromosomes that constitute human DNA –…



