
Keon West could reel off anecdotes about the everyday racism he experiences â but he wonât. Personal accounts rarely convince anyone, he says, and, all too often, they are dismissed or put down to some other, less offensive, cause. Instead of the feelings that racist behaviour and accusations of racism provoke, he prefers to focus on facts.
A social psychologist at the University of London, West has consolidated hundreds of rigorous empirical studies on racism conducted over decades in his new book, . By exploring how experiments can detect racism and measure its impact across societies, he builds a scientifically accurate picture of what contemporary racism is and the complexities that surround it.
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While it is clear that societyâs attempts to combat racism remain inadequate, there is plenty that can be done about it. The same studies that prove the existence of racism can also help us unpack the psychological gymnastics that nearly everyone performs to conceal their racist behaviours from themself. The idea is that, by becoming aware of these personal biases, many racist behaviours can gradually be dissolved.
In this interview, West sheds light on ideas like systemic racism and lays out the science-backed methods of spotting racism in its various guises. Doing so, he hopes, will steer public discourse away from debating whether racism exists to confronting it head on.
Amarachi Orie: What is racism?
: There are two definitions that I think are useful. Thereâs one thatâs useful for running the scientific experiments: racism is any detectable difference in treatment between two otherwise identical people that can be attributed to race uniquely.
But thereâs another definition that I think is important: racism is prejudice plus power â because what weâre ignoring is a huge system of advantages that are built in, that are systemic, that happen even if no one is treating anyone any differently.
How do scientists accurately test for racism?
Pick something where you think people could be racist.
Hiring.
All we have to do is create 100 copies of a CV or rĂ©sumĂ© with, say, Tanisha Brownâs name on it and then another 100 with Emily Cooperâs name on it, but theyâre the same CV. Then we send them out to people and see how people respond to these CVs.
That test has been done hundreds of times. Itâs been done in the UK, the US, France and Australia. Itâs been done so many times that researchers can then smush all of these together and create meta-analyses of these studies, and the one thing we know for a fact is that when Emily Cooper and Tanisha Brown are equally qualified, they do not get hired at the same rates. At every stage, Emily Cooper is promoted and Tanisha Brown is disadvantaged. Every single time. We know the only explanation is the race.
How are people able to be racist, and hide that from others, in a way that can show up in a scientific study?
Thereâs a great study where researchers in the US. They send in a Black person, a white person and a Latino person who are equally qualified, have the same experience, have been trained to behave uniformly, are dressed similarly and have been matched on physical attractiveness, verbal skills and interaction styles. In that study, they found that those hiring will give different reasons for not giving someone the job â effectively telling lies depending on who they are talking to. Theyâll say to the Black person: âIâm sending you away because we happen to be closed todayâ or âOh, Iâll have to call your references. We do that with everyone.â But then they donât do that when a white person comes in. The employers donât call to check the white personâs references, but just offer him the job anyway. You can see that happen in a study.
Of course, in real life, you only have your own experiences, youâre only dealing with one candidate at a time (yourself). You donât have these Black, white and Latino copies, so itâs hard to know when certain behaviours occur because of race.

What are the different types of racism according to psychology?
There are so many different kinds of racism. I like to remind people that thereâs still quite a lot of open, explicit racism everywhere in the world. I think weâve got really quite attached to unconscious bias. This is bias that you are unwilling or unable to accurately acknowledge. For example, you may believe that someone is being hostile and you think youâre perceiving the threat from their behaviour or their hand gestures, but itâs actually just the skin. Thatâs whatâs triggering your threat response.
But unconscious bias isnât the most prevalent kind or the most important kind of racism. There is the insidious racism of paternalistically lowered expectations, the kind of racism where people will explain basic words to you. There is aversive racism in which people are very careful not to be racist until they have an excuse. They donât have to say: âI just donât like Black people.â Theyâll justify it, saying: âWell, I heard this rumour, so thatâs why I donât like this person.â
How can someone be racist without realising that they are being racist?
Aside from unconscious biases, the other way is that people do things like explicitly say âIâd rather date white peopleâ, but they donât call it racist. What they do is for why theyâre behaving in a racially discriminatory way, but then categorise their behaviour as not being racist.
Thereâs a whole bunch of , and some research on stuff I did myself called , which is how we draw the line around what we call actually racist and what we call acceptable. What it does is it allows us to be flexible with our definitions. âIâm not going to hire someone like that for this post. But I have a good reason. Five years ago, I hired a Black person and they didnât do very well, so Iâm not going to do that again. Iâm not racist. Iâm just learning from my mistakes.â âI donât pick up Black people in my taxi. Everyone knows they donât tip. Iâm not racist. If they would just tip, Iâd do that quite differently.â People do this all the time. By bending these rules and giving themselves excuses, they donât see that theyâre being racist. They get to continue doing racist stuff, but never acknowledge it as racist.
I have seen people stunned by the outcomes of implicit bias tests
If someone is using psychological tricks to hide their racism from themself, how can they become aware of this?
You become aware of things through external feedback. I would encourage everyone to do an . This is where you have to quickly combine certain categories â such as âgoodâ and âbadâ with âBlack peopleâ and âwhite peopleâ â to indicate your level of implicit bias, which is bias that you are unable or unwilling to report. I have seen people stunned by their outcomes, and sometimes quite hurt by them. But theyâre insightful.
What are the effective ways of tackling racism?
If you want to change your own personal racism, if youâre like, âI hate Muslims and I want to do something about thatâ, I would say you need to spend time in the local mosque. You need to go and see Muslims and talk to Muslims. You need to buy books written by Muslims. You need to watch television programmes made by Muslims. You need to immerse yourself in their lives and their emotions and what they care about.
But many of the changes required are in the structure of society. There are many things that stop people of colour from having power. I donât like âstop and searchâ â which gives police in the UK the power to search someone based on suspicions alone â but it could be made better if you shift the power so the police officers who stop and search you and find nothing now face serious repercussions. You put more power in the hands of the people who are victimised and less in the people doing the victimising â that will change the dynamic.

What does the definition that racism is prejudice plus power tell us about the notion of âreverse racismâ. For example, do you believe Black people can be racist to white people?
Black people can dislike white people very strongly, but I donât call it racism and Iâm not alone in that. Psychologist explained it very well to me. If all the Black people in the UK collectively decided that we hated white people, that our collective goal was the extermination of white life in the UK, this would not bother [white people]. They wouldnât like it. Theyâd be uncomfortable. But the prime minister is still white, most police officers are still white, most people who work in banks are still white, most CEOs are still white, most judges are still white. Regardless of our levels of anti-white hatred, thereâs little we could do.
But we have seen what happens when white people get up en masse and decide that their goal is the extermination of another race of people. They are horrifyingly successful at that, whether weâre talking about the Native Americans in the US or Jewish people in Germany. If they get up en masse tomorrow and decide their goal is the extermination of all Black people in the UK, we are probably going to die â and that disparity is important.
Does improving individual racism improve systemic racism?
Systemic racism is anything wherein there is a system that continues to function to produce racist outcomes, even if no one in the system is trying to be racist or no one is being racist. On some level, systemic racism doesnât need racists to function, but itâs worth noting that racists keep it going. Individuals are part of systems.
Youâre not going to get a change in a law, abolish slavery or end apartheid without changing individual peopleâs minds. But the unfortunate truth is that people can like you a lot, but not be any nicer to you.
Thereâs a lot of out there that shows that if you make people like each other more, this change in how much they like each other will be genuine, but they may not behave differently. They wonât hire you more. They wonât assign more resources your way. They wonât be better to you in ways that count.
Changing individual racism is important, but if you stop there, thatâs insufficient. The truth is that often a fight for power is part of it. If you really want change, think about power as well.
Article amended on 28 January 2025
This article was amended to correct Westâs university affiliation.