The Tipping Point by Malcolm Gladwell, Little, Brown, £14.99, ISBN
0316648523
WANT to change the world? Find out how in Malcolm Gladwell’s The Tipping
Point. He has “the rules” for engineering social epidemics. You’ll see how
to turn an idea, product or practice into a virulent mind virus that will sweep
through society to become the latest craze, fad or fashion.
A social epidemic begins when a successful idea passes a threshold that
epidemiologists call the tipping point, at which the growth in its sales or
spread ceases to be linear and becomes exponential. Tamagotchis, those demanding
little virtual pets,…
