Âé¶¹´«Ã½

That's torn it

By Andy Coghlan

10 June 2000

FEARS that a new super-strong toilet tissue might clog up Britain’s sewage
system have been averted, thanks to the swift introduction of a “flushability”
test.

The crisis was sparked by Procter & Gamble of Newcastle upon Tyne, which
in January launched a fortified brand of toilet tissue. Charmin contains special
ingredients which give it “transient wet strength”. This prevents “premature
disintegration” of the tissue when it is exposed to small amounts of moisture
during use.

Kimberly-Clark of Reigate, Surrey, which makes Britain’s best-selling Andrex
brand, cried foul. In a letter to Procter & Gamble and the industry’s trade
association, Kimberly-Clark said that…

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