In a bid to kick-start a new kind of advertising gimmick, Digital Convergence
is giving away 10 million personal barcode scanners. Users in the US will plug
their scanner, called a Cuecat, into a PC and swipe it over bar codes on
advertisements and packages. This will take them directly to the advertiser’s
website, without having to type in a Web address. The company plans to make
money by charging businesses to use its proprietary bar codes.
To continue reading, today with our introductory offers
Advertisement
More from Â鶹´«Ã½
Explore the latest news, articles and features
Popular articles
Trending Â鶹´«Ã½ articles
1
Are Neanderthals descendants of modern humans?
2
Why the right kind of stress is crucial for your health and happiness
3
We might finally know how to use quantum computers to boost AI
4
Exclusive report: Inside Chernobyl, 40 years after nuclear disaster
5
Hospital-acquired pneumonia reduced by daily toothbrushing
6
Electric vehicle owners could earn thousands by supporting power grid
7
How autoimmune conditions can unexpectedly drive mental illness
8
The rise, the fall and the rebound of cyclic cosmology
9
Iodised salt has become uncool but many of us need to eat more iodine
10
Parrot uses his broken beak to become a dominant male
