Âé¶¹´«Ã½

Feedback

18 August 2001

YUM! YUM! Feedback’s stomach is aflutter at the thought of the latest
innovation from the American fast-food industry. A company called BreakAway
Foods of Columbus, Ohio, has developed a way to freeze and package macaroni
cheese so it’s ready to eat after a minute in the microwave. Better still, you
can eat it like an ice lolly.

The “IncrEdibles” are packed into a cardboard cylinder and frozen, so they’re
ready to pop into the microwave whenever the urge strikes. Insert a stick into
the heated package, and you can push it up to eat as you wander about—you
don’t…

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