GIRLS who live in a big city have more expensive tastes in men than their provincial cousins, at least when it comes to advertising for a partner. The discovery suggests that women’s idea of a perfect partner changes when there are plenty of big spenders around. But others say that large cities may simply attract more women who are after a rich man.
Kevin McGraw at Cornell University collected lonely hearts ads from newspapers in 23 American cities, ranging from Los Angeles with a population of 3.5 million people, to Montgomery in Alabama, home to one-tenth that number. He sorted…
