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10 August 2002

BUSTFIRMER.COM recently sent us some junk email offering to round out our small, flat or sagging breasts, keep them healthy by balancing our hormones, and, best of all, prevent the occurrence of “mammary tumours”. This is all achieved, apparently, by a bra that delivers electric stimulation. And as an added bonus, they offer to “prolong” the ageing process.

We were pretty sure their science would prove as dodgy as their English (surely they mean “delay”?), but just to be sure we checked with Marilyn Schneider, executive director of the Canadian Breast Cancer Research Initiative.

“Excuse me, but an electric bra? There’s no plausible biological mechanism there,”…

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