A SIMPLE and inexpensive plastic tag containing a unique pattern of trapped bubbles could ensure you’re buying the genuine article and not some cheap imitation.
Counterfeit consumer goods are rife. Across the European Union, for example, big-name companies claim that cheap imitations are losing them sales of up to €66 billion a year.
“People are being conned by big-time crooks,” says Glyn Roberts of the Pentland Group, which owns the Speedo swimwear and Lacoste clothing brands, among others. In some cases, the counterfeiters approach the factories that previously produced goods for the legitimate owner of the brand and pay them to make the same products.…
