Why Innovation Fails: Hard-won lessons for business by Carl Franklin, Spiro Press, £16.99/$24.95, ISBN 1904298087 Reviewed by Henry Petroski
TECHNOLOGY and business frequently make poor partners. Is this a surprise? Carl Franklin was once a newspaper writer but some of the hard-won lessons of his subtitle are hardly news. An inventor may be ever so enthusiastic and clever. But if the potential customer is satisfied with the existing technology and does not perceive the proffered innovation to be worth the time, effort or money it costs, then the innovation will not sell.
Franklin is now an investment analyst. And what…
