ANTI-SPAMMERS PLAY HARDBALL
California, the most populous state in the US, has followed the UK and Australia in introducing tough new “opt-in” anti-spam laws. Prompted by predictions that junk email will cost the state $1.2 billion this year alone, the legislation allows $1 million-per-incident fines to anyone sending commercial email to Californians who have not opted to receive the mail in advance.
Such opt-in laws are seen as much tougher than the opt-out ones adopted elsewhere, which only let people opt out after a spam deluge. After 5 years of operating an opt-out policy, California has finally decided to get…
