Âé¶¹´«Ã½

Search angst

8 November 2003

WILL Microsoft buy Google? The mere suggestion of Bill Gates’s megacorporation snatching the company still seen as the darling of the dotcom boom was enough to create a storm last week.

Microsoft certainly has reason to want Google’s technology, as it currently pays arch-rival Yahoo! for use of its search engine. But Google itself has denied the possibility. Danny Sullivan, editor of the website Search Engine Watch, says, “If Microsoft bought Google, the search engine would instantly lose credibility in many people’s eyes.”

But it may already be too late to save Google’s reputation. The coverage the story has brought…

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