Why do you think music is so powerful?
There are three key reasons. The first is something one of my colleagues calls the “darling-they’re-playing-our-tune” theory. Music is a very powerful source of personal associations. Secondly, music has inherent characteristics that mimic the emotional signals of the world. The third – and most interesting to me – is the emotional effect of engaging with musical structure itself as it unfolds over time, which relates to the fact that our emotions are tuned to detect change.
Why is music so good at associations?
A piece of music associated with an emotional event in your…
