Âé¶¹´«Ã½

Life

Blink by Malcolm Gladwell

By Paul Marsden

9 February 2005

SUFFERING from information overload? Well here’s the cure. You need to “thin-slice”. Thin-slicing is a neat cognitive trick that involves taking a narrow slice of data, just what you can capture in the blink of an eye, and letting your intuition do the work for you. This is the prescription of Blink, the new popular-psychology book from Malcolm Gladwell, staff writer for The New Yorker and author of the cult business bestseller The Tipping Point.

Blink introduces us to the power of thin-slicing by way of example. Take the “Love Lab” at the University of Washington, where psychologist…

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