IS TESCO, the UK’s most successful supermarket chain, encouraging its customers to buy snake oil? Well no, not exactly – just “snake liquid”.
When Jeff Brown was looking at Tesco’s online shopping page at tesco.com, he noticed a section entitled Healthy Living, which directed him to the Nutri Centre. Here, he found a US company called Wild Earth Animal Essences that produces not only snake liquid, but also bear liquid, beaver liquid, butterfly liquid, cheetah liquid and so on.
Brown was quite worried, summoning up a picture of all these animals being slaughtered and boiled up in some way…
