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16 March 2005

Tailored product warnings

DO PRODUCT warnings reveal rather too much about how their authors see the punters? Alan Davison reports that the information leaflet on how to fold a Tesco baby stroller instructs English speakers with the classic: “Before attempting to fold the stroller, fold the hood, remove your baby from the seat…” But the instructions in French, German and Spanish do not bestow this advice. Do citizens of these nations care less about their babies being squashed – or are they credited with more intelligence?

The Chinese-made swim-ring that Mark Cahill bought in Lanzarote takes the idea to its logical…

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