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7 December 2005

“Potato-potato-potato” trademark

HAVING read that Royal Mail has registered the colour red as a trademark (Feedback, 22 October) and, in a letter to Âé¶¹´«Ã½, that Cadbury in New Zealand has done the same with the colour purple (5 November, p 21), Jonathan Owens couldn’t resist telling us that Harley-Davidson applied to have a trademark on the “potato-potato-potato” sound that its motorcycles make.

In the words of US trademark application number 74485223: “The mark consists of the exhaust sound of [the] applicant’s motorcycles, produced by V-Twin, common crankpin motorcycle engines when the goods are in use…This is often described as…

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