YOU can’t launch a red postal service in the UK or a purple-wrapped chocolate in New Zealand because the Post Office and Cadbury have trademarked these colours. You could, at the time of writing, make a motorbike that sounds like a Harley (Feedback, 10 December 2005). Now Edward Phillips alerts us to the subject of trademarked smells.
Applicants face a difficulty: they must attach a “graphic representation” of their smell to the 8 centimetre square box on the trademark application form. Eden, a French company in Paris, stuck a photo of a ripe strawberry to its application to trademark the use of that…
