EVEN pre-schoolers are slaves to branded foods, it seems. Dina Borzekowski at the Johns Hopkins Bloomberg School of Public Health in Baltimore, Maryland, and her colleagues asked 63 children, aged 3 to 5, to sample two meals, each consisting of a chicken nugget, a quarter of a hamburger, French fries, two baby carrots and a small cup of milk. Although both meals came from McDonald’s, only one of them was in its original packaging.
In most cases children said they tasted a difference between the meals, and preferred the branded foods. For example, 76 per cent favoured the fries presented…
