Âé¶¹´«Ã½

Life

How to control a herd of humans

By David Robson

4 February 2009

Âé¶¹´«Ã½. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.

Activities performed in unison, like marching or dancing, increase loyalty to the group

(Image: NAKI / PYMCA / Rex)

Read our related editorial: The Obama factor, revealed

HITLER and Mussolini both had the ability to bend millions of people to their fascist will. Now evidence from psychology and neurology is emerging to explain how tactics like organised marching and propaganda can work to exert mass mind control.

of Stanford University in California and colleagues have found that activities performed in unison, such as marching or dancing, increase loyalty to the group. “It makes us feel as though…

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