WHY do we buy what we buy? And why do we buy so much of it? These questions are at the heart of ‘s Spent. Don’t expect the usual po-faced anti-consumerist diatribe: this book is intelligent, engaging, exasperating and funny.
On advertising, Miller says: “Marketers understand that they are selling the sizzle, not the steak”. He then berates the entire profession for its naive belief that consumers simply want to show off their wealth, status and taste. Academics get it in the neck, too: he rebrands their philosophies on consumerist capitalism as the “wrong conservative model” and the “wrong radical model” before giving his own “sensible model”.…
