Âé¶¹´«Ã½

Terrible telly

8 July 2009

Does everything in existence either cure or cause cancer?

PICKING up a copy of middle England’s favourite newspaper the Daily Mail on a London bus, Feedback observes that 10 of the articles in it mention cancer, including the classic: “The cutting-edge cancer treatments… that they may not tell you about”.

Newspapers need nice, simple stories with punchy headlines. They also need to have some immediate connection to the life of a reader who isn’t that interested to start with. This makes medical research stories much sweeter than those about the rest of science: the headlines boil down to “X causes…

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