SUCCESSFUL social networking websites avoid promoting their privacy policy for fear of putting off potential members. As a result, people are sharing information online without caution – and without knowing how it is used.
So say and at the University of Cambridge, who studied the privacy policies of 29 sites, including Facebook and MySpace. Although all sites possessed a privacy policy and many stressed the importance of privacy within their policy documentation, the pair found that only seven made their privacy policy prominent when soliciting users to sign up.
What’s more, although seven of the sites had a privacy “seal” – an…
