“DO GOOD. Fight Spam.” That’s the slogan promoting , an attempt to resurrect the idea that charging for email cuts spam because spammers can’t afford to pay for their millions of messages.
Past attempts failed as people proved unwilling to stump up. With CentMail subscribers will buy a virtual book of hundreds of stamps. The proceeds will go to charity and the recipient sees who you are supporting.
Tapping into the altruistic glow that giving to charity can provide makes it more likely the system will be adopted, says , who helped develop CentMail. “We think this is…
