THINK you can resist temptation? Then you are more likely to succumb, say and his colleagues at .
The team took 53 smokers and promised them money if they did not light up while watching a clip of the film . Each subject was given a cigarette and had to decide where to put it: in another room, on a desk, in their hand or in their mouth. The closer the unsmoked cigarette, the more money they would gain.
Before this, the smokers had been given a bogus psychological test and…
