WANT to experience the benefits of super-sharp high-definition TV without buying a new set? Simply tell yourself that you are watching HD and put up a few posters. That’s the implication of a Dutch study into how expectations affect viewers’ perceptions ().
Two groups of 30 people watched the same video clip, individually, on the same television. Half were told to expect a better experience thanks to HD technology, an impression backed up by posters, flyers and an extra-thick cable connected to the screen. The other half were told to expect a normal…
