Confused? (Image: Paul Bradbury/Getty)
A LITTLE information is a dangerous thing. A lot of information, if it’s inaccurate or confusing, even more so. This is a problem for anyone trying to spend or invest in an environmentally sustainable way. Investors are barraged with indexes purporting to describe companies’ eco-credentials, some of dubious quality. Green labels on consumer products are ubiquitous, but their claims are hard to verify.
The confusion is evident from Â鶹´«Ã½‘s analysis of whether public perceptions of companies’ green credentials reflect reality (see “Hey, green spender, spend a buck on me”). It shows that many…
