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Life

Sense of touch influences our decisions

30 June 2010

ARE you sitting comfortably? It could affect your impression of this story. So say researchers who have shown that tactile sensations can influence the judgements we make in everyday situations.

at the Massachusetts Institute of Technology and his colleagues ran six tests on people in the street, to see whether the objects they were touching could influence judgements and decision-making.

In one test, passers-by were asked to judge a job candidate by looking at their résumé. Half were given the résumé on a heavy clipboard, the rest were handed it on a light clipboard. When asked to rate…

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