The Googlization of Everything by Siva Vaidhyanathan is intelligent and provocative, but fails to see the challenge of the social internet
TIMING, they say in Silicon Valley, is everything. Start-ups have a narrow window of opportunity that determines their success or failure. Google, the internet search engine company founded by Stanford University graduate students Sergey Brin and Larry Page in September 1998, is no exception. The company would never have succeeded had it been founded before 1998, when the technology to power a complex search engine didn’t exist, or after 1999, when better financed start-ups would inevitably have stolen Google’s…
