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Feedback: Far infrared, the fruitloop favourite

13 April 2011

Far infrared, the fruitloop favourite

FAR-INFRARED rays are flavour of the month in fruitloopery circles. Rupert Roker alerts us to a recent judgment by the UK Advertising Standards Authority banning an advertisement put out by Nuga Best, maker of a “thermal massage bed” with various add-on gadgets.

“BBC teletext recently announced “UK space agency aiming high”. “Er, I hope so,” comments Feedback reader John Cook”

The advertisement exhorted: “Burn off Calories with Tourmanium, the Special Nano Ceramic by Nuga Best” and went on to state: “Tourmanium abundantly emits Far Infrared Rays and Anions naturally, providing its miraculous healing properties.”

The…

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