Augmented reality, augmented
A new augmented reality app could link any real-world object to online content. Aurasma, built by UK-based software firm Autonomy, is powered by algorithms originally designed to find patterns in police crime reports and CCTV footage from the London Underground. Once installed on an iPhone or Android-based smartphone, the app can recognise magazine pages, buildings and other objects in the real world that have video and other online content attached. Autonomy plans to release free software tools that will allow anyone to add augmented reality content to objects.
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