“ONCE you are lucky, twice you are good.” So goes the old cliché about success in Silicon Valley. But Douglas Edwards, an early employee at Google, admits he was just lucky. Joining the then inchoate search company in 1999 as its first marketing executive, Edwards hit what he calls “the startup jackpot”. Indeed, he became so wealthy that, as he reveals with the self-effacement characteristic to his writing, he could afford to buy his favourite luxury ice cream even when it wasn’t on offer.
“I was not a Young Turk,” writes Edwards – who had run online marketing for his local newspaper before joining Google –…
