Âé¶¹´«Ã½

Can design evolve the same way humans do?

By Jonathon Keats

3 August 2011

MOST folk in the American west reckon cowboys invented the cowboy hat. Taking wide-brimmed headgear, made back east, cattle ranchers creased in the characteristic ridges that factories later copied. Science writer Jonnie Hughes isn’t convinced. He believes that the cowboy hat invented itself: the wranglers merely provided a “unique selective environment” in which the hat could adapt to the US frontier.

Readers of Richard Dawkins and Susan Blackmore will be familiar with the concept that ideas have a Darwinian existence in which survival of the fittest is played out at the behest of memes, the cultural analogue of genes. Rather…

Sign up to our weekly newsletter

Receive a weekly dose of discovery in your inbox. We'll also keep you up to date with Âé¶¹´«Ã½ events and special offers.

Sign up

To continue reading, today with our introductory offers

or

Existing subscribers

Sign in to your account

Piano Exit Overlay Banner Mobile Piano Exit Overlay Banner Desktop