CO-OPTATION by the authorities is the sincerest form of flattery for critics. Feedback is officially “considerably chuffed” that the UK’s Advertising Standards Authority (ASA) has taken up our pastime of extracting the Michael from fruitloop claims (4 June).
Harris Steinman alerts us to an example. Leslie Kenton is promoter of the “Cura Romana” weight-loss programme. Until recently, her website contained repeated references to the controversial slimming aid human chorionic gonadotrophin (hCG). Did this mean that the Essential Spray, a key part of the Cura Romana programme, contained hCG?
No, no, not at all.…
