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Jeans that purify the air

By Tiffany O'Callaghan

7 December 2011

From dissolving dresses to blue jeans such nitrogen oxide from the air, Helen Storey‘s designs are meant to be sustainable

SHE used to design titillating ensembles for Madonna. Now, more than two decades later, has swapped celebrity for sustainability and abandoned the runway for the lab. She designs radical garments – such as dresses that dissolve in water – to question our throwaway society. Her latest project treats jeans with a catalyst to improve air quality.

Sixteen years ago, Helen closed her high fashion shop after personal and financial problems. As the tale goes, it was a single curving…

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