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The yuck factor explained

See more: An illustrated version of this article will be published within the next two weeks on our

By Tiffany O'Callaghan

25 January 2012

DISGUST can be a bewildering emotion. In her new book, That’s Disgusting, research psychologist Rachel Herz points out that our tendency to react by pulling away is based on a combination of self-preservation and learned behaviour.

When we are grossed out we all make the same face: opening the mouth, pulling back the upper lip, wrinkling the nose, even sticking out the tongue. But what causes us to sneer with disgust differs.

When you grow up eating fermented animal products you may consider them delicious, but if you weren’t raised munching Stilton cheese it can be gag-inducing stuff. Hákarl –…

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