THE BBC has gone a step further than Feedback ever dared in its use of strange units of comparison. A column by Michael Blastland posted on 24 November 2011 on the BBC News website, entitled (), invites us to imagine “that every year, every one of us gave birth to an eight-year-old made from steel”.
“According to the labelling, John Slaughter’s Pritt Stick glue manages to be both “Original” on the one hand while boasting a “New improved formulation” on the other”
Dan Joseph was “more than a little disturbed” by this invitation, and even…
