WHO can deny ownership of a single bad habit that they have tried, and failed, to kick?
Neuroscientists have long understood our inability to resist temptation. Brain scans tell us that habits usually start with a simple sensory cue – the smell of a cigarette, for instance – which sets up a craving in the brain’s reward centres. This yearning overrides the regions involved in self-control, so that nothing will satisfy you except the momentary pleasure of a fix.
The million-dollar question is whether you can to break this cycle to forge newer, healthier habits in the messy conditions of real life.…
