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Selling the appeal of statistics

See more: An illustrated version of this article will be published within the next two weeks on our

By Kevin Mcconway

9 January 2013

In Naked Statistics economist Charles Wheelan aims to entice with dazzling data

STATISTICS lecturers have to come to terms with the fact that many students would rather not be there. Most signed up to study business or psychology, and doing strange things with numbers feels like an irksome side requirement of their primary pursuit.

Yet, as writer and public policy lecturer Charles Wheelan points out in Naked Statistics, the same students who complain that the subject is irrelevant are happy to spend their free time reading news stories that feature survey results or discussing sports statistics – basketball player…

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