Âé¶¹´«Ã½

Environment

Feedback: Ferrari jumps the units shark

18 February 2015

Âé¶¹´«Ã½. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.

(Image: Paul McDevitt)

Feedback is our weekly column of bizarre stories, implausible advertising claims, confusing instructions and more

Ferrari jumps the units shark

FURTHER to Feedback’s report on competition between the blue whale and the double-decker bus as metaphorical masses (14 February), we delve into our piling system and wonder, not without pride, whether colleagues on other publications are competing for a mention here. Or is there another explanation for the proliferation of articles that make truly bizarre comparisons, apparently to help readers grasp quantities?

Ralph Platten sends , a Swiss newspaper, reporting that…

Sign up to our weekly newsletter

Receive a weekly dose of discovery in your inbox. We'll also keep you up to date with Âé¶¹´«Ã½ events and special offers.

Sign up

To continue reading, today with our introductory offers

or

Existing subscribers

Sign in to your account
Piano Exit Overlay Banner Mobile Piano Exit Overlay Banner Desktop