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Feedback: in which we discover the apple of our ire

28 October 2015

Âé¶¹´«Ã½. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.

Feedback is our weekly column of bizarre stories, implausible advertising claims, confusing instructions and more

The apples of discord

HOW’S this for fruitloopery? We can rot apples with the power of our minds, says a lifestyle coach. Self-described self-improvement guru Nikki Owen claims that focusing negativity on a slice of apple will cause it to decay more quickly than one showered with compliments. The finding received a double-page spread in that august journal of the fringe sciences, the .

This is, inevitably, an extension of the curious theories of Masaru Emoto, the Japanese researcher who claimed that attaching…

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