Feedback: Wheeling and dealing in a post-truth era

is our weekly column of bizarre stories, implausible advertising claims, confusing instructions and more

5 October 2016

Boxing clever

IN THIS post-truth era, Feedback is delighted to discover one company using trickery for the powers of good. �鶹��ý has often mused on the mystery of how bicycles stay upright (5 September 2015, p 32). Dutch cycle makers VanMoof found themselves wondering the same, after customers received bikes that had been damaged by boisterous handling during the delivery process. Then they devised a novel solution.

Realising that its boxes were about the same size as a very large television, the company started printing a picture of one of those on the side of each box instead…

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