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Feedback: California's craze for untreated water goes viral

is our weekly column of bizarre stories, implausible advertising claims, confusing instructions and more

10 January 2018

water cartoon

Paul McDevitt

A lot of bottle

NOT content with replacing vaccinations with juice cleanses, health devotees in the US have discovered a new way to challenge their immune systems: “raw” water. reports a boom in sales of untreated spring water, an apt product for the #nofilter generation of conscious consumers.

Companies such as Tourmaline Spring, Liquid Eden and Live Water are catering to these thirsty masses with water sourced directly from nature. That’s right, it has nothing added (such as fluorine) and nothing taken away (such as waterborne bacteria).

Chief among proponents, we hear, is entrepreneur Doug…

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